Wine & Spirits
Authentic Scottish experience
Relaunch of the Scottish whiskey brand: Glen Silver's
Glen Silver's is a whiskey brand with Scottish designation of origin that presents a blended of 3 and 8 years and malts of 3 and 12 years.
This range of products is the result of a magnificent combination of the strongest Scottish experience in the whiskey production. The selection of raw materials, the process of malting, distillation and ripening in barrels are accompanied by a hundred-year-old art in the production of this spirit drink.
However, its previous branding & packaging did not project its main attributes, so it was necessary to relaunch its identity, from the shape of the bottle itself to the brand and its packaging, with the aim of increasing its perceived quality and thus paying tribute to their roots.
Updating the image of Glen Silver's to build a strong and powerful brand with personality that conveys its core values such as authenticity, quality and tradition.
Based on the strategic thinking, we bet on a redesign with character, elegance, tradition and history. In this way, we grant Glen Silver's identity through the volumetric design of a unique bottle that enhances the aesthetic power of the brand. On the other hand, we reworked graphic codes using an accurate contemporary style, that do not forget the key elements of the brand and give credibility.
All this results in a renovated Glen Silver's brand that will captivate whiskey lovers.