Source of inspiration
Creative strategy for the definition of the brand platform, storytelling and visual identity of the first Spanish premium water.
Beverages - Numen Premium Water
Born in the Montes de Toledo, NUMEN PREMIUM WATER was born with the intention of revolutionizing the water market in Spain. A daring bet that breaks the patterns of the category and emerges with a product of unique properties, transporting us to a world where elegance and delicacy come together to create an unprecedented experience.
Awarded with several design prizes and internationally recognized for its unforgettable personality, NUMEN PREMIUM WATER is built on the very etymological origin of the word, which evolves into the creative concept that synthesizes the strategic platform in "Source of Inspiration". This is how the new sense of luxury is born, which captures the gentle balance between health and taste in a crystal-clear bottle that stimulates the senses.
Inspired by the elegance of a jewel, the visual identity of NUMEM PREMIUM WATER is built through memorable aesthetic codes, based on an iconic bottle, a color palette with personality, contemporary and timeless typography, and an exquisite, unique and exclusive baroque frame that enhances the logo.
A reflection of the timeless legacy of NUMEN PREMIUM WATER, through which we created an appropriable language, which positions the brand in a differential way in all its communication media, generating consistency in its inimitable representation.