Creation of the visual identity and naming of NUMA, a brand that encourages digital innovation and helps startups to succeed in a competitive market.
When it was launched in 2000, Silicon Sentier's goal was to support the growth of the digital economy by helping startups establish themselves in an innovative and challenging market. In late 2013, they invited CBA to develop a more meaningful brand in order to increase its international visibility and inspire greater French innovation.
Together with Ogilvy Red, we defined Silicon Sentier's new naming and visual identity through a solid strategy capable of effectively communicating its objectives, as well as a brand culture that expresses the company's commitment to digital communities. That is how NUMA was born, a name that connects the digital ("numérique" in French) and the human association with the environment.
NUMA's graphic language is built around an impactful logo, made up of four letters that symbolize strength in innovation. We also opted for a lively chromatic palette that adds personality to the brand and refers us to a digital environment that expresses the characteristic vitality of startups and their entrepreneurial spirit.
An iconic, flexible and dynamic visual language capable of expanding into any communication support. A proposal that capitalises on the four letters that make up the name to transform them into icons that give rise to new spaces of representation.
In short, an innovative brand that has had great repercussion and influence on design trends, having been awarded the Grand Prix Stratégies du Design