The explosion of gold
“The explosion of gold” represented in a branding and a packaging that will make you feel further.
Food - Nestlé
The consumer did not used to perceive Nestlé Gold’s image as unique, since it were not enough distinctive from its competitive landscape. Thus, Nestlé considered repositioning the brand to firmly transmit the new positioning: “The chocolate that will make you feel further”.
The developed creative concept, “The gold explosion” gives life to the brand and to its graphic style, which homogenizes the whole range of Nestlé Gold products in all its categories. Through this exercise of transversality and personality, the character of the brand is powerfully enhanced.
Thus, the gold application becomes the leit motiv of all the images, as common thread, which is expressed dynamically in every design. Furthermore, other elements as the intense colors, the generous typographies and the gourmet photographic style complete the identity to create a harmonious and sensitive set that elevates the perception of the brand towards quality and luxury.