50th Red Mug Anniversay
Design of the five limited edition cups on the occasion of the 50th anniversary.
On the occasion of the 50th anniversary of Nescafé’s red cup, we have created five new limited-edition collectable designs, whose graphic codes extend to various communication and point of sale materials. A memorable event to revalue the role played by Nescafé’s Red Cup in the daily life of Spanish homes.
A challenge that aims to generate attraction and modernize the brand’s perception through a groundbreaking image which is vibrant and has a strong personality.
A tribute to the history of the icon through a contemporary aesthetic interpretation. Five collector pieces developed from the power of simplicity and joy. Ultimately, a creative and attractive design that appeals to the artistic culture to commemorate the 50th anniversary of Nescafé’s Red Cup.