An oriental-inspired branding
Oriental inspiration gives life to the Branding and Packaging of this new range of teas.
Lama is a brand of quality tea belonging to the wholesale company Diana Casado, leader in the Spanish market. However, the main brand values which are high quality, authenticity and innovation, were not reflected in its visual identity.
Betting strongly on the creation of an image with personality that increases the perceived quality of the product, we developed graphic codes that endow the brand with its own life, being recognizable and attractive.
The brand new identity is built on the basis of the imaginary of the oriental world, the tea and its origins. Through them, a powerful brand is created whose the packaging is reinterpreted throughout the entire packaging range. In this way, a unique transversal structure is achieved that enhances the codes of the category, recalling the aromas of authentic tea.