Out of the ordinary
Creative concept creation and new image for the IMBA of Instituto de Empresa de Madrid.
Institutions - IE, Instituto de Empresa
The Instituto de Empresa de Madrid has been offering financial and business studies programs for more than 40 years ... including its MBA star, the IMBA, "International MBA".
Thanks to this, little by little they have become a reference all over the world for anyone looking for a Master in Spain.
The need to create a concept and a new identity for the IMBA was detected. An identity that reflects its true image and essence in order to differentiate itself from its own masters and above all from its competitors.
Focusing on the business school landscape, it is observed that the current schools coexist in the same universe taking very similar paths, without a clear differentiation between them. Therefore, there is an opportunity to reinvent ourselves and communicate something different.
The result of this vision is to create a new, younger and a more dynamic identity to improve its recognition and identification, enhancing the essence of the IE Business School.
In order to be distinctive, an outstanding identity is created and breaks conventions. It is differentiating from the competition, generating attraction and notoriety. That is why this new image is crafted under the tagline "out of the ordinary" with new typographies and vivid, intense and modern color codes that take center stage. As a result, an MBA was born out of the ordinary, with strength and personality.
To present this new IMBA, a presentation event is held in an innovative space, under the umbrella "The unconvention, an event out of the ordinary", with the intention of making the event breathe the new identity and its values.