The new vision of a united industry
Creation of the new identity for the Spanish Spirits Federation, an exciting project that reinforces the role of the organization.
On the occasion of its 20th anniversary, the “Federación Española de Bebidas Espirituosas" (Spanish Federation of Spirits) entrusted us to relaunch its brand image. An exciting project that reinforces the role of the organization, conveys the vision of a united sector and drives the visibility of its mission, putting its value in the roots of Spanish society.
A unique opportunity to build an efficient and timeless identity that capitalizes on the brand main values and attributes that represent the Federation. To this end, commitment, responsibility and dialogue have been identified as the main axes of its positioning, therefore as key levers on our creative reflection.
In this sense, the optimization of the name has been carried out first; changing from FEBE as an acronym of "Federación Española de Bebidas Espirituosas" to "Espirituosos España". An evolution in the denomination that seeks to improve its legibility, pregnancy and quick identification with the purpose of the organization.
This new name is accompanied by a new iconic language, which becomes the common thread of what the brand wants to transmit. New graphic codes that flow elegantly over any communication medium, configuring a forceful and flexible image that empowers conversation and establishes a significant connection between the organization and its different audiences.
All this, built from an absolutely contemporary and recognisable aesthetic, connected with the collective imaginary of the world of spirits. A new territory of expression for Espirituosos España, coherent with the essence of the organization and consistent in its expression and scope.