"Sun & Wine"
A powerful corporate image that, through pictorial language, captures the spirit and cultural personality of the Penedès region.
Institutions - Consell Regulador de la DO Penedès
The Consell Regulador de la Denominació Origen Penedès was considering the redesign of its brand territory and graphic style whose image should be based on its main strategic pillars: a) spreading the new positioning; b) generating trust; c) transmitting diversity, credibility and quality.
"Sol y vino" is the new claim developed by Luís Bassat, which refers to the different strategic pillars with a consumer orientation evoking proximity. In addition, we consider that the raw material, the stock and the grape, as well as the anagram of the name, are consolidated as the main differentiating points and therefore, will allow to carry out a creative exercise with character and personality.
Appropriation of the letter P as a differentiating symbol. Genius and spontaneity in the stroke. Colourful explosion as a representation of the Mediterranean atmosphere of the area: the sea, the sun and the wine. In short, a powerful image that, through pictorial language, captures the spirit and cultural personality of the Penedès.